Keep Your Indie Studio Afloat with Virtual Training Apps
Whenever I read about an indie game studio closing its doors due to financial troubles, my stomach knots. Witnessing such talented people pursue their dreams and be met by failure is heartbreaking. I...
View ArticleHow to Calculate a Marketing Budget for Your Game in 3 Steps
John Pleasants, former CEO of Playdom, once said, “successful [Facebook] games’ marketing budgets are upwards of 50% of their production costs and can skyrocket into the millions as the game grows.”...
View ArticleIn Game Advertising Tips to Keep Players from Getting Pissed
In game advertising can be a great source of revenue for indie developers. It can also be a great annoyance to players. That’s because in game advertising is often executed poorly. Stuffing ads into...
View ArticleLive PR Chat with Tap for Tap [Summary Notes]
Yesterday I participated in a live Twitter chat on the subject of PR with host Tap for Tap and several developers. During the chat, we discussed strategies to get more coverage for your game/app using...
View ArticleHow I Got to 2,000 Real Twitter Followers [TWEET SCHEDULE]
In the past year, I’ve amassed an audience of over 2,000 real Twitter followers. (I emphasize “real” because many marketers pay for their followers–a practice I don’t condone.) Growing your Twitter...
View ArticleShow Your Support for Ethical Game Marketing [FREE BADGE]
Last week I blogged on a topic I’m incredibly passionate about: unethical marketing on the App Store and how we as indies and indie supporters must do our part to stop it. In my post I reference five...
View ArticlePacking a Booth at the Game Developers Conference [CASE STUDY]
If you’re paying for a 20′ x 30′ booth at the Game Developers Conference, you better make sure that baby is packed during all show hours. If you don’t, you might as well throw the tens of thousands of...
View ArticleI Co-Founded an Indie Game Publisher!
As you have all probably noticed, I’ve been fairly quiet for the past couple of months. And by quiet I mean, I haven’t blogged, I haven’t Tweeted/posted to Facebook and I’ve been late in responding to...
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